UK PETtrac Microchip Database Offers FREE Updates Throughout National Microchipping Month, June 2010

One of the greatest problems faced by all microchippers is when a stray animal is brought to them and found to have a MicroChip with out of date owner details registered. Sometimes, those with time and well honed detective skills, may be able to find out some information regarding the current owner, however all too often the pet is placed in the local council kennels where it waits 7 days to be claimed, after which time it may be rehomed.

AVID launched the Pet Chip Update Campaign in 2009 in a bid to remind pet owners the importance of keeping their pet's registration information current. Posters, leaflets, stickers and a brand new websitewww.petchipupdate.com have all been extremely well received by those who come into contact with stray pets on a regular basis. Undoubtedly this campaign has prompted many pet owners to call and update their pet's MicroChip registration.

To coincide with National Microchipping Month in June this year, AVID will be taking the Pet Chip Update Campaign to a new level. Throughout June any owner who has a pet registered with the UK 24hr PETtrac MicroChip database will have the opportunity to update their details completely free of charge. In addition, anyone who takes advantage of the free updates, or contacts us via the website during June will also be offered the chance to be entered into a prize draw to win one year of free pet insurance!

To update the registered details free of charge on an AVID MicroChip held on the UK PETtrac MicroChip database throughout June 2010, please visit www.petchipupdate.com or call the PETtrac Database on 0800 652 8 977. Details can be amended from Mon-Fri 9am-5:30pm, but we do expect a higher than usual demand during June because of this promotion, so we are asking pet owners to please use the website where possible.

To report a pet as lost or found the PETtrac Database operates 24 hours a day, 365 days a year on 0800 652 9 977.

Any microchipper who would like a Pet Chip Update Campaign pack can send a request via www.petchipupdate.com or call the AVID MicroChip sales line on 0800 652 7 977.